Can you see customers from your office? A case to keep marching!!
The business news continues to be uninspiring. Just this week, Federal Reserve Bank of New York President William Dudley said slowing growth, “weak” job creation and declining inflation add up to a“wholly unsatisfactory” U.S. economy. “Given the outlook that the upturn appears likely to strengthen only gradually, it will likely be several years before employment and inflation return to levels consistent with the Federal Reserve’s dual mandate” for stable prices and maximum employment, Dudley said.
So, what’s a marketer to do?? Well, let’s think about it. We could debate at length about the cause of the slow down, but that’s yesterday’s news. But let’s do consider why businesses are sitting on “trillions of dollars” of cash. Or, why haven’t you expanded you yourself expanded your business or invested in new marketing initiatives?? I suggest it’s because hardly a week goes by that there isn’t a new agenda item in Washington that plans more regulation, a greater burden to your business and another financial hoop to your bottom line.
This isn’t a political blog, but what will be the consequences of the voter’s backlash pundits anticipate on November 2nd? The freight train of expanding government control will be run off the tracks. And hence, the recovery can begin. It’s all psychological. Once we as business owners can see a “horizon” we’ll run for it with all our resources… more marketing, creative new ideas, maybe even a new “hire” along the way.