Business History

GTG MARKETING  Southern California  August 2008 – present

Principal & Owner

  • The Vision:  Take the decades of direct-response advertising experience to mid sized companies grossing $1,000,000 or better annually and provide senior level, results-based marketing expertise and support.
  • Make available the local news & talk radio, online, direct-mail and television experience, including cable, to client companies to build their customer base and profitability.
  • Provide old school service in a new school world.

KNX 1070 NEWSRADIO Los Angeles, CA  2000-August 2008

Senior Account Executive

  • Moved across the street to this CBS Station. Doubled the billing of the list the first year.  Found & launched Lenox Financial in top-tier LA Radio.
  • TOP 5 KNX seller…just 8% off #2 spot.
  • Integrated online & streaming sales to key clients.
  • Averaged OVER 2,000,000 billing annually last 5 years with $2.9 MILLION high.
  • Strong integrity seller, strong receivables collector.

KFWB NEWS 980 Los Angeles, CA 1997-1999

Senior Account Executive

  • Entrepreneurial opportunity….joining with no list, no accounts and no billing.
  • Achieved “Million Dollar” Club in second & third year… ’98 & ’99.

KIEV “Talk of the Town”  Glendale, CA  1990-1996

Account Executive

  • Entrepreneurial opportunity….joining with no list, no accounts and no billing.
  • Sold 41 NEW accounts first year achieved with  no research, no numbers.
  • Brought many NEW accounts including Sit N’ Sleep from Top-Rated LA stations.

KKLA-FM “The Spirit of Los Angeles” Los Angeles, CA  1986-1988

Account Executive

  • Joined this startup operation with no list, no accounts and no billing.
  • Developed strategy, wrote copy, supervised production for local retail and professional clients.
  • Won “Salesman of the Year” 1986, ground-breaking year.

ADVO System, Inc. Carson, CA  1983-1985

Los Angeles Sales Manager

  • Responsible for operation of Number One sales office in S.C. District, both in sales revenue and volume.
  • Recruited, trained and developed retail sales staff to work with small “direct” businesses to agencies and major accounts.
  • Planned and executed direct response print advertising.  Developed South Bay territory achieving a weekly average of over 14 accounts [Versus national ADVO average of 4].

Seltel, Inc. Los Angeles, CA  1980-1981

Senior Sales Account Executive

  • Sold national spot television time to “4-A” advertising agencies for over 45 represented stations.
  • Achieved billing leadership on sales team after 2 months and retained continued leadership.

Petry Television, Inc. Los Angeles, CA 1974-1979

Sales Account Executive

  • Sold national spot television time to “4-A” advertising agencies for over 30 represented stations.
  • Posted a dramatic 35% increase in billing first year. Nearly tripled the ’73 billing
  • During next 5 years. Average increase exceeded 30% each year.

Metro T.V. Sales  NYC & San Francisco, CA  1971-1974

Sales Account Executive

  • Sold 5 “O & O’s” plus 13 represented stations.
  • Took a $600,000 agency list & billed nearly 1 Million the next year…a 58% increase.

Grey Advertising  NYC 1970-1971

Media Buyer

  • Promoted after 9 months to Gillette buyer.  Assignments included Van Heusen, Revlon & Sentry Insurance.