How long should I sit on the sidelines?

14 Apr 2010| posted by: Fred Taylor| Comments are closed

Everyday there’s more and more talk about recovery.

In Bloomberg today, check out this quote: “April 14 (Bloomberg) — The Federal Reserve said the economy expanded “somewhat” across most of the US in March as consumer spending and manufacturing improved, signaling the recovery is broadening without gaining much speed.”

So, how’s your advertising budget these days ?? Are you still waiting it out? Study after study indicates those companies who continue to advertise during the slow times gain BIG TIME when folks start buying again. It only makes sense. If you are regularly reminded about a product, when you’re ready to buy, that’s most likely the one you’ll get.

It’s time to jump back into the pool. Pick a budget you can live with, one that’s comfortable, but pick a budget. Invest it wisely, on target, with a compelling ad that “positions” your product/service precisely… then, ENJOY your INCREASED MARKET SHARE when you read next month’s post.