Where’s your focus?

You’re driving your vehicle down to your favorite spot at the beach to “clear your head” and get some sorely needed fresh air.

What are you looking at?? The steering wheel, speedo, hood ornament or are you carefully focused on the road itself about a mile out?

The analogy is obvious – any focus other than way down the road will spell disaster. Aren’t our businesses just like that?

If we don’t keep a long term perspective, the “events” of the day may well bring destruction to our well crafted business plan. Short term bumps in the road have a great way of making our “end game” very cloudy.

KEEP a sharp eye on what’s important today, but NEVER, EVER lose sight of the big picture, the long view.