no surprise here – news/talk leads formats for April ’15

Monday, May 18, 2015

Nielsen: News/Talk Format Top in April PPM Survey.  That’s from Nielsen Audio’s analysis of its own data from the April 2015 PPM survey.  News/talk wins the format race – calculated based on average quarter hour share – with an 8.8 share of persons 6+.  When it comes to persons 25-54, news/talk lands in fifth place with a 6.2 share.  Ahead of the format in that demographic are (from first to fourth) are: pop/CHR, country, AC and hot AC.