DIGITAL SPENDING SOARS 37%
According to eMarketer’s recent research, Digital Ad Spending WILL SURPASS TV Spending nationwide this year, 2016.
In a recent “Radio Ink” article, US Digital ad spending will reach 72 billion outdistancing tv’s 71.3 billion dollars.
In addition, mobile spending will grow by 45%. No surprise if my wife’s anywhere close to the norm. I married a wife, but I live with an iphone!
So, if you’re not digital savvy by now, it’s time to get in the game….