Social media projections fall far short….
Here’s a post from today’s Radioink.com….
“Are you getting tired of your clients telling you they’re getting results with social media? Here’s some new data to help you in your battle for that budget. MediaPost has the details about a biannual study with CMOs conducted by the American Marketing Association, Deloitte and the Fuqua School of Business at Duke University.”
Read more….
http://radioink.com/2016/08/24/study-social-media-not-hot-advertisers/